Social Media

For Pole and Aerial Instructors

1. Online Taster Course

£0.00 Buy now

2. Online Course

£95.00 Buy now

This course aims to provide you with a foundation of social media knowledge and empower you to apply it to the pole, aerial and fitness industry.

It covers a range of topics including an introduction to social media, comparisons of the available platforms as well as guidance on how to bring your brand to life on social media, growing your audience and much more.

Find out how to define your target audience and choose the right social media platforms for you and your business!

Facebook, Twitter and Instagram are covered in depth with a chapter devoted to each, full of industry know-how. You’ll find helpful, detailed step by step guides – perfect to get your business set up from scratch or give you a helping hand if you are already established. Fine tune your existing social accounts, use best practice to set up new platforms, publish engaging posts, sort out your advertising, calculate your online performance with analytics and gain expert advice on how to deal with negative comments.

Brimming with industry-specific examples, from our social media expert, this course will help maximise your reach across platforms and make technology work for you!


This unit will introduce you to the key terms and concepts common across social media platforms. It provides a breakdown of the first steps to consider when creating an online presence for your business and offers an opportunity for those with established social media platforms to review and revamp them. We will cover how to establish your brand, general principles for social media, building your audience, common social media mistakes and how to avoid them.

  • What is social media?
  • First steps for your business
  • Social media platforms compared
  • Terms and phrases to know
  • Your brand on social media
  • One account or multiple?
  • General principles for social media
  • Scheduling your posts
  • Linking: how to format your web links
  • Image copyright and optimisation
  • Building your audience
  • Deciding who to follow as your brand
  • Influencers
  • Competitions, prize draws and giveaways
  • Security
  • Using social media – mobile device or laptop?
  • Common social media mistakes and how to avoid them
  • Hashtags
  • Advertising on social media
  • Target setting and measurement


As the social media platform with the highest number of monthly active users, it makes sense that the unit devoted to using Facebook is the biggest! You’ll find detailed step by step guides that take you through setting up and branding your Page, promoting your services and how to interact appropriately with other Pages. You’ll find examples of good practice from other pole and aerial professionals with tips that will help you to create engaging posts.

  • What is Facebook?
  • How does Facebook work?
  • How Facebook compares to other social media platforms
  • How to use Facebook as a professional or business
  • Facebook for pole and aerial professionals
  • How to set up and brand your page
  • Building your audience
  • Verifying your page
  • Administrators: add, remove and change Page Roles
  • How to promote your services
  • Finding and creating content
  • Types of post and creating good content
  • Scheduling posts
  • Hashtags
  • Facebook Stories
  • Interacting with other pages
  • Reviews
  • Facebook events
  • Facebook job listings
  • Facebook Shop
  • Comments and replies
  • How to deal with negative comments
  • Messaging: how to use a Business Page private message inbox
  • Competitions, prize draws and giveaways
  • Adverts and boosting
  • Insights: where to find data about your page for reporting
  • Using Facebook groups


Our Twitter unit will show you how to set up a channel, best practice for tweets, how to advertise using the platform and how to deal appropriately with negative comments as well as much more! Explore hashtags, Twitter trends and learn about the different types of Twitter campaigns can be used to boost your business.

  • What is Twitter?
  • How does Twitter work?
  • How Twitter compares to other social media platforms
  • How to use Twitter as a professional or business
  • Twitter for pole and aerial professionals
  • How to set up and brand your profile
  • Building your following
  • Following other accounts as your business
  • Verifying your channel
  • How to tweet, reply, like and retweet
  • Scheduling tweets
  • Photos and videos
  • Live video (Periscope)
  • What to tweet: content tips and best practice
  • Direct messages
  • Twitter Limits
  • Trends
  • Hashtags: How to use
  • Lists
  • Adverts: promoted tweets, accounts and trends
  • Moments
  • Analytics and reporting
  • How to deal with trolls and negativity


The final unit of the course offers advice on how to set up a channel, make a professional profile into an Enterprise account, utilise hashtags effectively, understand the role of Influencers and explore analytics functions.

  • What is Instragram?
  • How does Instragram work?
  • How Instagram compares to other social media platforms
  • How to use Instagram as a professional or business
  • Instagram for pole and aerial professionals
  • How to set up your channel
  • Making your professional profile an Enterprise account
  • How to brand your Instagram account
  • Posts, likes and regrams
  • Hashtags
  • Instagram stories
  • Boomerang
  • Layout
  • Hyperlapse
  • Advertising
  • Direct messaging
  • Competitions, prize draws and giveaways
  • Influencers and promoted content
  • Analytics and reporting
  • Dealing with negative comments
  • Shadow Bans

Key facts

Course title:

Social Media for Pole and Aerial Instructors

Course cost:

£95 (online only)



Online training course:

Online training: 8-12 hours

Learning tasks and online assessment: 2-4 hours

Assessment: Assessment for this course is via a multiple choice theory test completed online

Course Length: 1 year

What people say

“A great way to begin a career in pole fitness or aerial instruction. It's also worthwhile if you are already a competent instructor - the more techniques and information you learn the more your students will benefit from it.”

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